Developing Your Unique Selling Proposition
3 min readMar 22, 2020
I’ve touched on the concept of developing a Unique Selling Proposition (USP) before, when I wrote about how everyone is a consultant even when they think they are not. Developing your USP is part of developing your personal brand and this article will focus on defining your USP.
Whether you are selling your organisation’s services or your own, you must stand out. It is a crowded world and…